Google Ads Benchmarks for Your Marketing Campaigns
Pay-Per-Click (PPC) advertising operates on a straightforward principle: advertisers pay a fee each time their ad is clicked, driving traffic to websites by purchasing visits rather than organically earning them. PPC works so well that 79% of marketers say the strategy is vital to their plans. An emphasis on Google Ads in which you bid […]
Meta vs Google vs LinkedIn: Which Platform is Right for Your B2B Marketing?
According to the Content Marketing Institute’s 2020 benchmark report, 95% of B2B marketers use social media content to achieve their goals, and for good reason. Pay-per-click advertising (PPC) generates $2 in revenue for every $1 invested by businesses. To achieve that level of success, you’ve got to place your ads on the right platform. There are many options […]
