LinkedIn Accelerate AI Tool is Poised for Marketing Impact
Marketers who advertise on LinkedIn got some good news recently, as the platform announced a global rollout of a new AI-driven campaign tool that promises to maximize efficiency and ROI. Named Accelerate, the new tool will be available everywhere by early fall. Accelerate has been in limited testing since October, 2023 and has shown real […]
Google Third Party Cookie Deprecation Plan Crumbles
After years of planning and many delays, the long-anticipated (and, for some, much-dreaded) Google third party cookie deprecation plan has been canceled. Google’s recent announcement has sent ripples through the digital advertising industry. The reversal marks a notable shift in the company’s strategy that will impact marketers everywhere. What Was the Google Third Party Cookie […]
A Marketer’s Guide to the New Google Ads Interface
A significant redesign that promises to enhance Google Ads usability and functionality is underway. Google has been rolling out these changes over the past year and will officially launch them on August 30. On that date, the old Google Ads interface will sunset and only the new design will be available on desktop. Google has […]
Power Up with Google Brand Recommendations
Google Ads has introduced a groundbreaking update and it’s a must-know for marketers aiming to optimize their ad strategies. New Google Brand Recommendations are promising to enhance the effectiveness and efficiency of awareness and consideration campaigns, improving CPM (cost per thousand impressions) and CPV (cost per video view). Understanding the Changes Driven by AI, Brand […]
New Meta AI Features Poised to Have Impact on Marketing
In the News The latest releases from Meta include new creative tools and AI assistants designed to enhance user engagement, streamline content creation, and provide deeper marketing insights through predictive analytics and automated processes. Like new AI features from Google, these changes will have significant ramifications for marketers. Meta AI Meta’s new AI assistant is […]
Google Debuts New AI Features for Marketers
In the News Unlike traditional search engines that return a list of links, ChatGPT and other conversational AI platforms can understand and respond to complex queries in a more human-like manner. Aware that the public is increasingly turning to these platforms for their searches, Google has made significant announcements about the incorporation of artificial intelligence […]
B2B Retargeting on LinkedIn: A Roadmap to Success
You’re probably already using LinkedIn to build brand awareness and cultivate leads for your sales team. To make the most of this valuable resource, consider adding retargeting on LinkedIn to your marketing strategy. Over 1 billion people and 67 million companies in more than 200 countries around the world use LinkedIn, making it the largest professional social […]
Google Ads Benchmarks for Your Marketing Campaigns
Pay-Per-Click (PPC) advertising operates on a straightforward principle: advertisers pay a fee each time their ad is clicked, driving traffic to websites by purchasing visits rather than organically earning them. PPC works so well that 79% of marketers say the strategy is vital to their plans. An emphasis on Google Ads in which you bid […]
Meta vs Google vs LinkedIn: Which Platform is Right for Your B2B Marketing?
According to the Content Marketing Institute’s 2020 benchmark report, 95% of B2B marketers use social media content to achieve their goals, and for good reason. Pay-per-click advertising (PPC) generates $2 in revenue for every $1 invested by businesses. To achieve that level of success, you’ve got to place your ads on the right platform. There are many options […]
The 9 Most Important LinkedIn Metrics to Measure Ad Performance
One of the ways that experienced marketers differentiate themselves from less-skilled professionals is by demonstrating their value. Metrics provide marketers with data that they can use to quantify the effectiveness of their ad campaigns, strategically optimize their efforts for better results, and share the reasoning behind their decisions with colleagues and clients. We’ve got clear […]
